reading 2 - introduction, perspective ( 1-16 p)

Yoo-hoo! Ordered the book and it came yesterday. Came quicker than I thought. And I saved around $8 for that, not much but gotta work with what you got. ^_^

    The introduction gives a brief information about each of the 7 steps for the design process: inspiration, identification, conceptualization, exploration/refinement, definition/modeling. communication, and production. The steps is a basic process of how an idea evolves to a product design.

      The first section explains how design can be seen everywhere all around us, from the clothes to the building. "A design is a plan of action, created in response to a situation or problems that needs solving." The design process have several stops to allow the designers to examine the idea until it is completed. Then, there is a comparison of how the steps of design process is similar to a romantic relationship (Cute idea, can see how commitment can be used for both situation lol.) Then there is a section of designing responsibility for going "green" in the productivity. It would be a downfall to focus on that instead of durability in the design, so it's up to the designers to decide on those factors for the design process. The designing process could be a path of a map instead of linear as the idea is of the imagination. But it's important to revisit the idea time to time in order to stay on track of producing design product.

     In "Perspective" section, the author, Karl Aspelund, gives his own various career experience and his view on design. "Designers should be creating interesting, revolutionary, and environmentally sound products, buildings, and environments for everyone." The exercise section has a design journal to go through the process of reverse-designing. It helps to give references on the path of the design process to take.